Klaviyo

• Unifies data, channels, and AI agents
• Drives growth with AI-powered email marketing & SMS
• K:AI Marketing Agent creates brand-specific content
• K:AI Customer Agent offers 24/7 customer service

Klaviyo Key Features

Klaviyo's AI-first platform automates marketing, powers support, and personalizes interactions for better ROI and efficiency. Key features include:

• AI Marketing: Smarter messaging across email, SMS, WhatsApp, mobile push, reviews, web forms, flows, and campaigns.
• Service: Personalized customer interactions via K:AI Customer Agent, Customer Hub, and Helpdesk, turning service into revenue.
• Analytics: Clear insights through Marketing Analytics and Benchmarks for strategy optimization.
• Data Platform: Unifies customer data via Integrations + APIs, Profiles, Segments, and Advanced KDP, creating a 360-degree customer view.

The platform supports over 350 app integrations.

Who Uses Klaviyo?

Klaviyo targets B2C brands and relationship-driven businesses seeking an AI-first solution to centralize customer data and personalize interactions. It benefits companies aiming for higher ROI, reduced workload, and increased revenue through automated marketing and enhanced customer support. Suitable for brands of all sizes, it helps manage peak periods, provide personalized shopping, and build lasting loyalty. Klaviyo serves over 193,000 brands, including Fishwife, Helen of Troy, and AS Beauty Group.

Klaviyo FAQ

What is a B2C CRM?

A B2C CRM centralizes customer data and allows businesses to tailor every interaction across various channels, fostering deeper customer relationships.

How to win BFCM with Klaviyo?

Businesses can win BFCM (Black Friday Cyber Monday) by selling smarter with omnichannel experiences across email, SMS, and more, leveraging Klaviyo's integrated platform.

How can WhatsApp be used for customer service?

WhatsApp for customer service helps build loyalty through fast, personal chats on the world’s number one messaging app, enhancing customer engagement.

What is omnichannel marketing?

Omnichannel marketing is a strategy that provides a seamless and integrated customer experience across all available channels, ensuring consistent communication.

How do RCS messages improve texts?

RCS (Rich Communication Services) makes texts more engaging through verified branding, interactive buttons, carousels, and improved tracking capabilities.

What is linear multi-touch attribution?

Linear multi-touch attribution is a method to set up smarter attribution that accurately reflects real shopping behavior by distributing credit equally across all touchpoints in a customer's journey.

Why choose Klaviyo B2C CRM?

Klaviyo B2C CRM is an AI-first platform that uniquely brings marketing and service together in one place, powered by data, to create deeper, longer-lasting customer relationships.